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Overview

Freelancers and agency owners transitioning to a solo agency model need to shift their mindset and approach.

Freelancers:

• Recognize that freelancing is often a job, not a business, as it relies solely on your individual effort.
• Start thinking like a business owner and build a system that can operate without your constant presence.

Agency Owners:

• Acknowledge that agencies often scale by trading money for time, but this can lead to unnecessary overhead.
• Adopt a lean mentality, focusing on essential operations and avoiding excessive expenses.

Overall, the transition to a solo agency requires a shift in mindset towards building a sustainable business model that can operate independently and efficiently.

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