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Inbound vs. Outbound
Access The Main Resource Hub Here
Resources:
20+ Proven Marketing Ideas (Notion Doc)
Inbound vs Outbound Marketing:
- Inbound - Prospects come to you with a need
- Outbound - You reach out to prospects
Inbound
Pros
- Easier sell (they come to you)
- Builds trust and credibility
- Long-term benefits
- Cost effective
Cons
- Slow Burn
- Less immediate control
Examples
- Google ads
- SEO
- Guest spots/features
- Partnerships
- Referrals
- Website
- Affiliates/endorsements
- Organic social media
- YouTube
Outbound
Pros
- Faster results
- More control
Cons
- Harder sale
- Intimidating
- A lot of “no’s”
- Constant effort
Examples
- Cold calling
- Cold email
- Social media ads
- Direct Mail
- Open your mouth
- Trade shows/events
- Cold social outreach