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20+ Proven Marketing Ideas (Notion Doc)

The most critical skill to be a successful cold caller is the ability to tactfully push through the “no’s”

Don’t

• Pitch the gatekeeper
• Ignore/disregard what they say
• Get frustrated or offended
• Get discouraged
• Be misleading or dishonest

Do

• Expect them to say “no”
• Be courteous of their time
• Listen to what they say
• Respect the final “no”

Cold Calling Framework Example:

1. Preparation
2. List of emails/phone numbers
3. Your value proposition and offer
4. Your script
5. Mindset and attitude
6. Ammunition
7. Do your research
8. You get to familiarize yourself with them before you speak
9. Find needs and opportunities
10. Find common ground (mutual friends, locations, scenarios, interactions, etc.)
11. Have a customized offer ready for them
12. Introduction
13. BE BRIEF
14. They don’t care who you are, so tell them just enough so the call makes sense
15. If you skip over this, prospects may get irritated
16. Common Ground
17. Make them feel attached
18. Common ground builds trust and buys you a little more time with them
19. This is the best way to put the prospect at ease and get them to actually listen
20. The Reason
21. Get to the point and don’t waste their time
22. “The reason I’m calling is…”
23. Be tactful with your reason for calling
24. Inspired Question
25. Ask the right question
26. Should not be able to be answered with a “Yes” or “No”
27. Invitation
28. Don’t invite them to hire you
29. Invite them to receive some free value
30. NEVER leave the conversation without some sort of invitation or commitment

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