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Power of Positioning
Access The Main Resource Hub Here
Resources:
Download the Niche Ideas Notion Doc
Benefits of having a Niche:
- You are a Specialist
- Targeted Marketing
- High Conversion Rates
- Streamlined Processes
- Referral Potential
A "Good Niche" Must Have:
- Specific Identity: Your niche must have a clear, recognizable term that people use to identify themselves (e.g., plumbers, not home contractors).
- Sufficient Size: The niche should be large enough to provide a steady stream of potential clients, but not so broad that you get lost in the crowd.
- Profitability: Clients in your niche should have a high enough value to generate substantial revenue.
- Alignment with Expertise: Choose a niche where you can either leverage your existing skills or quickly become an expert.
- Long-Term Viability: Avoid chasing trends; focus on niches with staying power.