Access The Main Resource Hub Here

Resources:

20+ Proven Marketing Ideas (Notion Doc)

The Referral Engine (Book)

Just Ask! (Book)

Search Strategies

Google Ads

• Lead gen strategy, NOT a sales strategy
• Be prepared to lose money at first

Google Ads Campaign

• Tracking
• Phone Calls
• Form Submissions
• Keywords
• {Niche Name} + {Service}
• Use the Google Keyword Planner
• Golden rule - Relevance is King 👑
• Clicks
• Include your target keyword
• Call out:
• Something the prospect is sick/tired of
• A solution to a problem
• Something they hate
• A goal
• A Sale or promotion
• Past results
• Call to Action
• Conversions
• Send ad traffic to a dedicated landing page
• Only give them 3 options on your landing page
• Call you
• Fill out a form
• Leave
• Play around with your Call To Action
• Run an A/B test
• Good Copy > Good Design
• Always be testing

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