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Resources:
Niche Worksheet
Download the Niche Ideas Notion Doc
Offer Ladder Worksheet
4 Key Factors:
- Expenses: Calculate the costs involved in delivering your service (e.g., software, tools, contractor fees).
- Market: Research the "going rate" in your niche. Is it a high-volume, lower-ticket market or a lower-volume, higher-ticket market?
- Time: Estimate the time commitment required to fulfill your service.
- Profit: Determine your desired income and work backward to calculate your ideal pricing and volume.
Pricing Models:
- Hourly Rate: Charge based on time spent. (Not recommended for long-term scalability.)
- Fixed/Package Price: Offer a flat fee for a defined scope of work. (Great for simplicity and initial offers.)
- Per-Page: Charging a flat per-page rate. This is similar to a fixed rate, but more flexible.
- Retainer Model: Provide ongoing services for a recurring fee. (Ideal for building stable, long-term income.)
Action Items:
- Conduct market research to calculate how much you can charge for your work.
- Decide how you will price your first offer. (Hourly, Fixed/Package, Per-Page, Retainer/Subscription)
- Finalize your first offer and how you want to price it.