Website in a Week Preparation Form

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What is a website in a week?

• Website design and development service delivered in one week!
• Preparation and process leading pu to the project is CRUCIAL
• Make up to $k in just 5 days
• Clients are happier because you’re not dragging the process out

Why offer a website in a week?

• Before offering this service, I was extremely stressed outsome text
  • Clients would often drag the web design process out
  • Copywriting wasn’t ready, photos weren’t ready, etc.
  • Didn’t have a good timeline to stick to
  • Feedback was often delayed or too drawn out
  • Leading to unhappy clients and a burnt out designer (me!)d
• Noticed that people do well under pressuresome text
  • When clients know they need to show up at a certain time with a deadline, they will do what I need them to do more often
• Could put entire focus into 5 day working week for 8-10 hour days

Preparation

• Only reason this service is possible is because of the preparation and process
• Preparation takes place 3-4 weeks ahead of the website in a week
• Consisted of questionnaire for clientsome text
  • Includes copywriting, CTAs and photos
  • Encourage clients to invest in copywriting, makes this process so much smoother and allows clients to show up in their brand voice and helps sell their product or service

Process

• Always have a clear process beforehand to alleviate any stress and keep your client happy and expectations clear
• Establish preferred way of communicating with client (texting vs. whatsapp vs. email vs. slack, etc.)
• Mondaysome text
  • If including mini branding package, first step is choosing colors and fonts, sending to client for approval
  • Create a framework for the site, map out the user experience and the CTAs
  • Take a look at inspiration for establishing art direction for the site
  • Then, spend the entire day creating the homepage, header, footer
  • Send it to client for feedback
• Tuesdaysome text
  • Refinement day - incorporating client feedback, starting and finalizing other pages on site
  • Monday and Tuesday are the days that clients need to be quick with feedback
  • Then send pages over to the client for final approval  - make sure client understands that any further design changes after this will incur additional fees
• Wednesdaysome text
  • Development day
  • Busiest day, usually 8am to 6pm
  • Try to finish desktop
  • Implement all integrations (email, marketing, forms, booking, etc.)
• Thursdaysome text
  • Mobile optimization day and bug testing (buttons, checkout, contact, etc.)
  • Final touches - prepare graphics for launch for client to post on social media
• Fridaysome text
  • Launch day!
  • Send client an early morning text or email to let them know we’re ready to launch!
  • Also send over tutorials to my client on how to use the website on their own - very important so client knows how to manage their website ongoing and ensure the website stays looking beautiful
  • Add Google Analytics
  • Final call signing off the projects

How to price this service

• Things to consider:some text
  • Speed of the service - this is an advantage compared to the typical website experience
  • Your expertise and quality
  • Target audience - what specific price can your target audience afford?
  • Client’s ROI - what is the financial benefit to the client of having this website?
  • Specific add-ons or deliverables
  • I will typically charge $5k-6k for this service

Is this a service YOU should offer?

• Assess your skills and experiencesome text
  • Doing a test run with a beta client can be a great way to see if you enjoy it and if the clients are happy
• Determine your client needs and preferencessome text
  • E-commerce clients are typically not a good fit for this service, as you have more to develop and bug test than will fit in one week
  • Client personality type is also a consideration - try to get to know the client on a discovery call and get an understanding of if they are going to be able to adhere to the quick turnaround times
• Does this fit your work style and business goals?

FAQs

• How do you incorporate copywriting into the design?some text
  • We can go two different routes:some text
    • Copy-led web design: if the client wants to use my copywriter, then the copywriter helps me organize the wireframes of the pages. She provides keywords, calls to action for each page. Then I design around this.
    • Design-led web design: if the client wants to use their own copy that they write, then they can write it themselves and I create the wireframe based on my own recommendation for the structure of the site
  • Always ask client in the beginning how they want to handle copy so it’s clear this is a separate investment
• How do revision deadlines work?some text
  • Getting feedback on time is crucial to stay on track
  • This is why I like to nail down the form of communication that the client prefers before we start
  • When I send over designs, I ask the client to send feedback within a specific amounts of time (e.g. “Please submit your comments and feedback within the next 2 hours”)
  • Not afraid to send client reminders
  • Late fees are outlined in contract if client doesn’t respond on time
• How do you make these expectations clear and understood with the client?some text
  • Having the contract signed and initialed at the start is important to understand your process, deadlines and overall expectations
  • I require initials next ot the line items that discuss the additional revision costs
  • Allow for three rounds of revisions during the design process. Any changes after this will be an additional fee
  • This is discussed in the contract and as soon as we are reaching the 3rd round of edits to make sure to remind them

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