Before getting started, you should know:

1. Cold email outreach should be a single part of an overall marketing strategy.
2. Cold email outreach is a numbers game. A common response rate is between 1-5%, meaning between 1-5% of your emails get a response rate. 
3. Marketing is like dating. Biggest mistake people make with cold email outreach is the first email you send is asking someone to buy your services. Like dating, you have to get to know someone before you commit. The same is true for cold email outreach.

‍

Framework:

Prospect -> Cold email -> Webinar -> Small Offer -> Main Offer

‍

Step 1: Prospecting

Pro tip: niche down so you have a clear focus when going through this framework

‍

Prospecting tactics:

Wappalyzer

• Great tool to create an email list for cold email outreach
• Paid tool
• Can filter list by technology, keywords in your niche
• Make sure the list requires email addresses
• Can target by countries, languages, industry, company size, website traffic, exclusions that you don’t want to appear on this list
• Recommend getting a bigger list and then narrow down manually if need be
• Test out the sample they provide, can narrow down filters if need be
• Once you have your list, add it into a spreadsheet with the name, email, website and notes

‍

Partners

• Strongly recommend developing partnerships with other people in the industry that you’re targeting that potentially have an email list that you could utilize to send out your free training
• Reach out to those in your niche, can use Facebook groups, etc. Make connections and friends. And at some point you can propose doing a partnership that will benefit both of you in the long run.
  
  

Google

• Easiest and free method, but also most time consuming
• Can use Google to search for prospects within your niche and then go to their websites and find their contact info, usually on the Contact page.
• Can add their contact info into your spreadsheet
• Hunter.io is a tool you can use to try and find their contact info if you’re having difficulty

‍

Facebook

• Facebook group automation
• Create a Facebook in your niche and make one of the questions their email address. You can offer this in exchange for some type of freebie, this can even be the webinar training that we’re using in this cold email outreach. 
• Use Group Collector on App Sumo -> is a plugin that connects to Facebook group and automatically collects all the emails from your Facebook group into your email spreadsheet

‍

Step 2: Writing and sending cold email

You’ll need:

Email List

Cold email software - recommend Lemlist

Highly recommend a second domain and email address so you don’t hurt your existing email address deliverability with your cold email campaigns

‍

How to end cold emails using Lemlist

• Once signed up, connect your email provider
• Allow Lemlist to access the Google account
• Next, set up your tracking domain which helps you track your open and link clicks for your emails, as well as with deliverability
• Add CNAME settings that Lemlist specifies to your DNS settings
• Now you need to warm up your email. This will help with deliverability with Google. Use Lemlist’s software Lemwarm. Recommended to let Lemwarm run for about 30 days before starting your cold email campaign to warm up your email.

Once your email is warmed up, it’s time to create your first campaign!

• Choose email campaign
• Send email inviting prospect to your free webinar training
• Subject line - keep it short and a bit vague to create curiosity and increase your open rate, e.g. “This Friday?”
• Four parts of cold email: Introduction, Pain Points, Solution, Call to Action

‍

Example: 

Hi [name],

My name is Fernando. I’m also a magician and the admin of the Facebook group Marketing for Magicians. I noticed you recently joined our group, so I wanted to reach out, connect, and let you know about our upcoming events!

Throughout the year, we host various trainings aimed at helping magicians improve their marketing and book more gigs. 

Next Friday, I’m hosting a free Zoom training titled “How to Build the Perfect Website for Magicians” and I would be thrilled to have you join us 🙂

If you’re interested, here is the link to join: [link]

If you have any questions, don’t hesitate to ask. I’m looking forward to seeing you at the training!

• Once you have your email, import your leads list from your email list spreadsheet
• Review your email, select leads you’re going to send your email to, and send your campaign!

‍

Step 3: Webinar

One important thing to mention: your first webinar is probably going to suck. But that’s ok! My first webinar sucked, but I still generated leads and clients from it.

‍

Step 4: Small Offer

Recommend having a small offer at the end of training. Not your full price offer, but something small they can buy to sample working with you and get to know you further. Example: something $99 - $200. Did a website audit, video review, local SEO report, video downloads and checklist and free 30 minute call with me to discuss. 

‍

Step 5: Main Offer

Email people about a week after they purchased your small offer, presenting your main offer (e.g. full web design).

‍

Challenge to you: host one free training, every month, for the next 12 months

‍