Why do businesses need reviews?

• Social proof
• Local SEO - help businesses rank higher (though not biggest factor)
• Helps stroke client’s ego

Why is it a good service to sell?

• Recurring revenue
• Pairs great with SEO and web design services
• Guaranteed to get client results (pretty much - exception could be if they don’t have happy customers)

What do you do for reputation management?

• Requesting reviewssome text
  • Typically done via text (as this is best CTR)
  • Can use email as second option to request review, but has lower CTR
  • Client can send out link manually
  • Can also use SMS service/systemsome text
    • Textedly is a good option for an SMS service
    • Make sure clients know opt in laws for contacting clients via SMS
• Funneling reviewssome text
  • Text message to client with link to leave a review
  • Takes client to branded page that you create with button to leave a review some text
    • Build up on a separate domain
    • E.g. paitreviews.com/client-name
    • Create a page on this site for every client (clonable web template available in resources)
    • This way you retain control of the reputation management and can close out the service (by shutting down the page) if the client ceases service with you
    • Customize each page (logo, meta data, link)
  • Takes client to review platform of choice (Google, Facebook, etc.)
  • Make sure that funnel is branded for the client
  • Also needs to be direct review request link so all the client has to do is enter in review (don’t add additional steps!)
  • Use direct review link in Google My Business, can also use datapid using inspect tool in Chrome
• Training clients on how to get new reviewssome text
  • Your job is to make sure your client adopts the system as part of their client process
  •  Make sure clients:some text
    • Send out review link immediately after client leaves their business
    • Follows up with clients the day after sending the link
    • Replies to reviews on Google
    • Everyone in the business adopts this process
• Reportsome text
  • Keep it simple! Can be monthly email showing how many reviews they got this month

How much should you charge for this service?

• Most of the time this can be done on a monthly recurring basis
• $50-200/month, depending on work required with this client (e.g. number of locations, additional requests, etc.)
• Can also charge a one time fee for $1000. 
• Also can offer a review funnel as additional bonus during sales process 
• Can also use it as an intro offer to build rapport

Tricks of the Trade

• Filtering reviewssome text
  • Many companies send clients a link that asks “Were you satisfied with you service you received?” and depending on the answer provided, takes them to the review page (if they were satisfied) or a private feedback page (if they weren’t satisfied)
  • Recently Google came out and said they don’t like this, so don’t recommend offering filtered reviews as a service
• Reminder textsome text
  • Second text messages are clicked 3x more than first text message (first text message clicked about 20% of time)
• SMS permission lawssome text
  • Make sure your clients understand that you can’t send texts to people who haven’t opted in to receive them
  • You can protect yourself by including clause in your service agreement that you are not liable for who your clients text
• “I got a bad review”some text
  • This can be a good thing! A positive response to a bad review by the business instills trust for future customers looking at reviews online