This training will cover off on strategies we can use to open up our streams of revenue as web designers.

Strategy #1: Direct Client Work

• Typical
• Design, development, SEO, ads, content, conversion
• Solo or agency
• One-off or recurring
• Ideas
• Custom audits (ie conversion design)
• E.g. takes one week, one time-fee package, another way to repackage and rebrand your services
• Homepage conversion makeover
• Whitelabel/ghost designer

Strategy #2: Job

• Typical
• Full time 9-5 (mostly in office) with a traditional company
• Rare
• Part time specialist (ie 2 days per week, virtual)
• One week sprint/makeover (designer for a month)
• Strategy #2: Consulting
• Consulting for Designers
• Actual design
• Tools training
• Business of web design
• Current project
• Career advice
• Consulting for Companies
• Feedback and recommendations on company strategy
• Interviewing/managing internal design team (training)

Strategy #3: Education and Masterminds

• Start with consulting/teaching, then move into this space
• Methods
• Your own online course (Teachable)
• Course sites (Udemy)
• Membership (Circle, Kajabi, Memberstack)
• Mastermind/Community
• Choose the proper niche/topic
• 1st year designers
• Wix agencies
• Design competitions
• Tool specific (Webflow, Zapier, etc.)

Strategy #4: Content

• Methods
• Any platform (YouTube or TikTok)
• Blog
• Face 🙂 or not 🫥
• Get paid
• Ad revenue
• Sponsorship
• Affiliate (Tool, course, etc.)
• Acquisition

Strategy #5: Brand Partner (Affiliate)

• Methods
• Micro/niche influencer
• Example; Payton is a brand partner with Termageddon
• Higher commissions for special partners than general affiliates

Strategy #6: Template/Resource

• Methods
• Clonables
• Checklists
• Icon sets
• Prompt lists (AI)

Strategy #7: Community Manager

• Can get paid to use your skills to connect with community members to help manage online communities

Strategy #8: Speaking/Teaching

• Local
• Events (piggyback on larger events)
• Host your own (risky 😬)

Strategy #9: Create Products

• Examples
• Supercreative.design
• Finsweet
• Relume
• Semflow
• Design Prompts AI
• Other ideas
• Calculators
• Resumes
• Notion docs
• Extensions
• Web app

Strategy #10: Evolving with Tech

• Examples
• No-code tools/trends
• AI trailblazer
• Web apps
• New niches (Crypto, Web3, NFTs)

Payton’s biggest takeaway for training: “Pivot to make design your advantage, not your offering”

Ii web design is just your offering, the ceiling of what you can offer is just web design. But if you look at how you can use your web design skills to launch business, grow into different spaces, that will take you much further.

Example story:

• Payton jumped into a Discord server to test out AI prompts with Mindjourney
• So he created Discord server “Design Prompts” for free in exchange for email
• Launched with a YouTube video, had 1300+ designers sign up a few days after launch
• Very quickly had proof that there is a lot of interest in this type of AI tool for designers
• Used that proof of concept to start formulating business super quickly with skills learned from being web designer

Action Item

Review training and select at least 1-2 additional avenues to generate revenue for your business

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