Cold Call Script

Last updated: 2024
Hello this is {business name}, how can I help you?
Yeah, this is Payton with Pait Digital, can I speak with Sarah?
What is this regarding?
It’s about your website, I can hold while you grab her, thanks!
Often times the gatekeeper will not let you through. That's okay!
Hello, this is Sarah.
Sarah, I'm Payton Smith from Pait Digital. You might remember from the email I sent you a few days ago. (only if you actually sent her one)

I am calling you today about your website. I noticed it hasn't been updated since 2015. When were you planning to update that?
Expect a concern/smokescreen
Thanks for your call, but as of right now I think the site is fine. We have so many other things going on that our website is not very high on the priority list.
Sure, I totally understand. Running a business can be hectic. Well that's no problem, do you mind me asking does your current site bring you any leads or do you just use it for validation?
Expect another concern/smokescreen
Maybe a few here or there. But like I said, it's not to big of a priority right now but thank you for calling.
No problem. Well I know you are busy so I will get out of your hair. But just so you have an idea of what I do In case things do change down the road...

I build websites for law firms that help you get more client leads and also help you pull up on Google search to build your reputation. I know that reputation is huge in the legal industry.

If I could show you 3 quick website fixes that would help you land new clients starting next week, would you be willing to spend 15 minutes with me on a call?
Starting to consider... Expect one last small excuse.
That sounds great and I know the site could use some work. I am just too busy to focus on it right now...
I know you are probably constantly swamped with work. Especially today when I have called you out of the blue. What if we scheduled a call for early next week so you have time to plan. We won't go a second over 15 minutes.

Does Monday or Tuesday work best? (OPTION CLOSE)
Um... I guess Tuesday is fine.
Great, morning or afternoon? (OPTION CLOSE)
Probably afternoon.
Great, I have a 1pm or a 4pm, which of those is best? (OPTION CLOSE)
4pm. I should be done with everything by then.
Great, I am looking forward to it. I will send you an email in the next 5 minutes with a reminder. Is there anything else that you would like me to look into before our call? Broken things on your website, Google reviews, competitor websites?
Try and get her to admit to a problem.
We don't really get any calls from the site. Maybe you can see why that would be.
you got it. I will come with a solution to that on Tuesday. Looking forward to our call!
That's great. Talk to you then!
Strategy Call Scheduled!