Proven Lead Gen Ideas

Description:

The best clients are typically the ones you already know because they want you to succeed. Plus, they are more willing to be patient if you make mistakes. For this reason, this is one of the best ways to find your first clients.

Announce your business to your friends and family with a post and share with them why you are passionate about what you do.

They will be more likely to hire or refer you if they can see it's important to you.

Training:

Resources:

Create a lead magnet and follow up with those who download it. Lead magnets can include PDFs, checklists, spreadsheets, cheatsheets, or any resource that requires users to submit their email to download.

These work best when they are a "no-brainer" offer and put the prospect into an automated email sequence to warm them up to the idea of hiring you.

We suggest using an email responder like Mailchimp to connect to your website and automatically send emails when a form is submitted.

Use a service like My Web Audit to offer free website audits and capture leads. This is an ultra-simple way to provide value without making too much extra work for yourself.

Use a service like My Web Audit to offer free website audits and capture leads. This is an ultra-simple way to provide value without making too much extra work for yourself.

Encourage website visitors to sign up for your newsletter filled with valuable tips for their industry. This is one of the best ways to create multiple touch points on a consistent basis and build trust over a long period of time.

Plus, there are also other great ways to monetize an email list like this!

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Create content on your website that is worth sharing. The most common example of this is a client case study that is very complimentary towards the client. Most love to share these types of things on their LinkedIn and other social channels.

You can also create sharable blog articles and memes to get more organic traffic to your site.

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There are few things as powerful as community. Growing a niche-specific facebook group can take a lot of time, but if you commit to it it can bring in tons of clients.

The great part about building your own community is you can control the environment and frame yourself as the expert which will make you more appealing to potential clients.

Youtube is THE BEST and easiest way to get organic traffic. You don't need a lot of views or subscribers to land clients here.

Just use a tool like TubeBuddy to find an ultra-specific video topic and create a video with your phone. In these videos you can share case studies, experiences, stories or side projects. You will be shocked at how quickly these can gain traction.

Cold emailing is less effective, yet highly scalable. Be aware that in many cases web scraping can be considered illegal, (so do your own research) but you can hire people on Fiverr to find business emails and automate the email process.

I like having an automated cold emailing automation running at all times just to ensure I am always increasing my reach.

Many larger agencies get overbooked or turn away smaller budget clients. Reach out to build relationships with these agencies and see if they are willing to pass you overflow work.

Remember, make this a win-win by offering them a kickback and also ensuring that you will do a good job on these projects.

You can also look for other businesses that offer adjacent services like marketing, branding, automation, IT, accounting, legal, etc.

These businesses probably already have a large network of other companies that might need web design services.

Form a win-win partnership to pass work to one another.

Attention is your most valuable asset. Building your own audience can be time consuming so in the meantime, reach out to other industry experts that already have an audience and try to get an interview with them.

Getting featured on a podcast or youtube channel can give you an instant boost in authority and will likely lead to new clients.

Similar to your Chamber of Commerce, there are also other local events for businesses that can be a great opportunity to get your name out there.

Search your city website to find these events and get yourself out there.

Sometimes it might even be beneficial to get a booth or become a sponsor. Getting a backlinks on a local business networking website can also be great for your local SEO. MARC

Apply to become a Webflow expert and get a listing here: experts.webflow.com

Add site to footers.
Add a link to your website in the footer of your clients website. This is actually a super effective way to get referrals.

Clients are typically fine with you putting your link there and most people know to look in the footer if they are interested in who built the site.

Plus, these are great backlinks for SEO!

Get Google Reviews andtestimonials
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Most people check Google Reviews before paying for a product or service. Having good reviews will help you close deals.

Plus, it will also help local clients find you and will increase your odds of getting hired.
Use a service like SendSpark and get a video testimonial from your clients. This is the most powerful type of social proof and will drastically increase your conversion rate.

Offer Referral Incentives

Establish a generous referral bonus for people who refer you. A large cash bonus or Amazon gift card can serve as a great motivator.

Upsell or Offer Additional Services

Upselling existing clients is 10X easier than finding new ones.

After all, your past clients already know and trust you. Share with them the other ways you can help grow their business and convince them to hire you again!

Schedule Yearly Check Ins

Yearly client check ins are one of the most underused, yet powerful, opportunities.

These check ins will give you a chance to remind your clients that you care, offer them additional services, get them on a maintenance plan, or sell them on additional site updates.

Offer Client-Only Discounts

When offering more services to your past clients, make it feel exclusive by offering them special discounts to show your appreciation.

Read Show Your Work and then start showing what you are working on in an engaging way.

Create daily short videos using Zubtitle and post them on LinkedIn, Youtube, TikTok and Instagram.

Kid that redoes company websites

Create daily short videos using Zubtitle and post them on LinkedIn, Youtube, TikTok and Instagram.

Kid that redoes company websites

Create an engaging training and offer to speak at different marketing conferences. Continually improve this training with imagery, stories and case studies.

Over time you will get more opportunities to share this training that you have perfected.

Wear a branded shirt when going out that will initiate conversations about your business.

Even something as simple as a shirt that says "I build websites" can be a great icebreaker!